exchange and attempt to characterize the performance of hotel stocks. The market-cap-weighted, price-only indices comprise 20 of the largest market-capitalization hotel companies publicly traded on a U.S. The indices are cobranded and were created by Robert W. The Baird/STR Hotel Stock Index and sub-indices are available exclusively on Hotel News Now. The sub-index’s low point occurred on 5 March 2009 when it dropped to 298. Last cycle, the sub-index peaked at 2,555 on 2 February 2007. The Hotel REIT sub-index was set to equal 1,000 on 1 January 2000. The sub-index’s low point occurred on 6 March 2009 when it dropped to 722. Last cycle, the sub-index peaked at 3,407 on 5 July 2007.

The Hotel Brand sub-index was set to equal 1,000 on 1 January 2000. The Index’s low point occurred on 6 March 2009 when it dropped to 573. Last cycle, the Index peaked at 3,178 on 5 July 2007. The Baird/STR Hotel Stock Index was set to equal 1,000 on 1 January 2000. The Hotel Brand sub-index increased 2.8% from March to 9,060, while the Hotel REIT sub-index grew 4.4% to 1,362.Ībout the Baird/STR Hotel Stock Index and Sub-Indices In April, the Baird/STR Hotel Stock Index fell behind both the S&P 500 (+5.2%) and the MSCI US REIT Index (+7.9%). STR and Tourism Economics will likely revise our new forecast upward, not because demand will exceed expectations for the remainder of 2021, but because of the strength of the first quarter.” Luxury hotels actually showed a higher March ADR than in March of 2019, pointing to the resilience of the offerings at the highest end of the market. “This translated directly to higher occupancies, especially on weekends. “The first quarter of the year produced stronger room demand than expected as American consumers, emboldened by ongoing vaccinations and plenty of savings, are buying the experiences they had to forego for the last year,” said Amanda Hite, STR president. The Hotel REITs have outperformed the Hotel Brand stocks each month this year.' “The broader reopening trade has lost some momentum recently as investors continue to rotate into more defensive and value-oriented sectors despite the progress that is being made on the vaccination front and the sequential monthly improvement in hotel fundamentals being realized. “Hotel stock prices increased in April, but they were relative underperformers on a monthly basis for the third time this year,” said Michael Bellisario, senior hotel research analyst and director at Baird. Year to date through the first four months of 2021, the stock index was up 15.8%. HENDERSONVILLE, Tennessee, and MILWAUKEE-The Baird/STR Hotel Stock Index rose 3.2% in April to a level of 5,297.

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